“I’m just not creative!” I often hear this when I sit down with a client to work on presentation design. It reflects a common belief that design is solely about aesthetics. Aesthetics is definitely a component of design (and is one of Rams’ principles of good design). But good design is not restricted to those with artistic talent. Good design can be achieved by most of us, simply by following well-established, objective design principles.
When we use good design in presentations (or documents, brochures, and other materials), we make it easier for our audience to comprehend our message. So good design is really important! Read more